Sunny 97.1

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REACH
• Radio is on 24/7, reaching over 93% of people age 12 and older every week and 78% daily.
• Often considered a frequency medium, radio is an ideal reach medium when planned differently — especially based on Arbitron PPM data.
• Reach 3 consumers one time rather than 1 consumer three times since that 1 consumer is less likely to need a product or service than any 1 of the three would be.
• Ads are most effective when they remind people of brands they know, at the time they happen to need a product or service.
• Reminding is a perfect job for radio when used as a reach medium.